Given the large number of different websites and tactics emerging every day, most companies don’t have resources to cover all these programs.

As your digital ad agency, we can look at specific objectives and help prioritize which channels to focus on for you. We have a clear and focused methodology for evaluating the many different client-types, prioritization of programs is an area where we supporting more companies every week.

2. Specialization

Marketing is like Medical Doctors: few generalists, a lot of specialists.

Digital Marketing before web 2.0 was (relatively) easy. Marketing programs were a short check list including direct mail, events, print ads, and if the budget was present, some “above-the-line” marketing campaigns like radio and television.

Today our clients are looking at email, SEO, PPC, SEM, inbound marketing third party content, all social media channels, daily deals, webinars, info graphics, video, coupons, QR Codes, etc. No small business owner can be the expert of all those digital marketing channels and run their business.

As your digital marketing agency, we provide expertise for specific channels or create a program that is a laser beam at a target market rather than a spray-and-pray shotgun blast.

3. Global Vs. Local

Competition these days comes in all shapes, sizes, and locations.

Prior to the Internet, competition was across the street. Today, your competition can be anywhere in the world.

You might be fighting a global competitor focusing on localized search in your very own home town or region, or you may want to get to your competitor’s home turf.

Because we work with multiple clients, we have the ability to keep our knowledge current and our competitive tactics razor sharp. Our quick-witted skills are increasingly valued, because in today’s industry, a company is either the predator or the prey.

4. Long Tail Digital Maketing

The abundance of low cost solutions and “inexpensive” infrastructure cost makes the barrier to entry fairly low for small agencies. Acting as your local agency with a very low cost structure. As an example, we provide digital marketing and managed services to a small chain of restaurants or a local Limo company. We can do so within a low cost envelope to compete with replacing yellow your expensive and non-performing pages ads.

The term “digital marketing agency” no longer applies to just the big guys.  As your local digital agency we can meet the needs of nearly any budget.

5. Metrics/Analytics

With larger marketing budgets going to digital marketing every year, there will be more scrutiny for better tracking.

As you agency we are held more accountable for specific results in comparison to internal or larger marketing agencies. As a result, we have more consistent metrics and reporting  programs and will gladly justify your budget commitments. That’s mighty valuable to you, the small business owner who wants answers when you call us.

If you have a robots.txt file on your site, check by visiting /robots.txt. You may be surprised to find out you are withholding pages, folders, images, etc. from search engines that can drive traffic to your site.

Additionally, run a site scan with a tool such as Screaming Frog to assess if there are any pages on your site you are excluding via a meta robots tag. Both of these are a very quick fix if you do find issues.

Unknowingly tagged pages or robots.txt entries are usually the culprit of a developer who forgot to remove the designations when a new page rolled live or a previous site administrator who deemed the quality content unimportant for the masses.

2. Review Your Site Organic CTR by Page; Revise the Worst Page’s Title Element and Meta Description

This is both a conversion optimization and SEO tip. The new world of SEO is heavily focused on the message you send, whether it be search engines or users.

Google provides click-through rate data on landing pages and keywords in your Google Analytics account. You don’t think they are providing this data out of the kindness of their heart do you? They are interested in sites that feature enticing and relative search result displays for web users.

While you may have many landing pages with atrocious bounce rates, identifying the worst one or a few will allow you to revise them in a short span of time to reflect listing users want to click. Simply visit your Google Analytics account and traverse to the Traffic Sources-Search Engine Optimization-Landing Pages section. You can also perform this test through the Keyword dimension of this analytical area as well.

Ultimately, You are improving your site in the eyes of the search engine and you may retain some visitors at the same time.

3. Assess Canonicalization of Your Domain

It only takes a moment to rid yourself of one of the most common forms of duplicate content and link value dilution.

Do your site pages exist at www.example.com and example.com? If so then you need to create a permanent 301 redirect directing all non-www. site pages to the www. version pages of your site.

Search engines don’t want to see two versions of your content. It’s helpful to combine the inbound link equity of these versions into one page as many people don’t always target links to your www version of site pages.

4. Review Your Most Frequently Linked Pages on Your Site

Through the use of a tool such as Open Site Explorer you can gain information in the server status of your most linked content. You may find out a site page that went viral last year and gained a ton of links has since been deleted from the server and displays a 404 code. Additionally, you may also see that a heavily linked page has since been temporarily redirected and is in need of a permanent redirection.

Finding a few of these can result in a few quick redirects to help boost the link value on the domain.

5. Review Your Site for Duplicate Title Elements

Do a quick check of duplicate title elements in Google Webmaster Tools. This can indicate duplicate pages, keyword cannibalization, and bad title element structure.

Checking this Google property feature can quickly show you these issues and give insight into whether you need to spend the next 15 minutes writing unique title elements, creating redirects, or thinking about which of the multiple pages should include a certain keyword term.

6. Find Your Most Authoritative Links; Request an Anchor Text Change

I see it all the time, sites which have links from very authoritative sites anchored on the text Click Here, Buy, Learn More. It drives me nuts!

All your anchor text doesn’t need to be keyword-rich, but it helps to identify your strongest links and reach out to these sites and request a text modification to a non-branded are partially branded variation. You can assess your anchor text by linking site authority with tools such asOpen Site Explorer and Majestic SEO.

7. Review Your Link Targets in Your Site Navigation and Any Other Sitewide Links

By reviewing the links in your main, footer, breadcrumb and any other supporting navigation you can quickly assess if you have duplicate content issues with pesky default pages (e.g., /index.html). These pages should be redirected to the absolute page and the links should also be revised to target the absolute page. These revisions clean up many, many internal linking deficiencies across your site.

8. Verify Your Local Listings

As web users become more localized in their searching behavior it becomes imperative that your off-site listings are owned by you. It doesn’t take long to claim your listing and show search engines that you have control over your external profiles.

Another reason this is a must: this is also believed to be a local algorithm ranking factor. Look to establish verification with other web profiles on sites such as Yelp down the road. If you need help with your local listings, MarketYourCorp.com offers an amazing local listing submission service to 32 different local listing services.