Process is important.
You have a business goal, right? You want to make more money. Or get more publicity. Or more media attention. We help you get from Plan ‘A’ (where you are now) to Plan ‘Z’ (increased sales, thumbs up from the boss, more fans) our process is a collaboration of the arts and sciences.
Here’s how MYC brings it all together:
1. Strategy
To help you succeed, we have to know your definition of ’success’ (your goals and dreams), and who can deliver that success (your target audience). Our strategy becomes the foundation: It includes a clear picture of your goals and audience. It also sets out the technical and creative groundwork for the task at hand: Rebuilding your web site? Implement an e-mail campaign? Web Analytics? Content management? Database Integration? This first step answers all of these questions.
How we do it: We use a multitude of methods to build a winning strategy. It all starts with an in-depth interview with you and your staff. We then continue with market, consumer and competitor research.
What you get: We provide you with a simple project line item quote, and review it with you. Once we agree upon the strategies outlined, we move on to the next phase.
2. Design
How we do it: First, we create a graphic mockup of website, email promotion or brochure as a JPG or PDF, we call it a ’comp’, and email them to you for review. We revise the comps (or create new ones) until we provide you something that you love.
What you get: A clear picture of how your web site or web application will look and or function.
3. Production
We build the actual website or application, based on the comp we provide and functional specifications. At a minimum, this means code development. This phase may also require database design, programming, animation/video or streaming media production.
How we do it: The production team consists of the project lead and database/code programmer. We may also assign one or more specialized designers, depending on project requirements.
What you get: The first version of your new site.
4. Testing
First, we test the site internally and insure basic functionality throughout, looking for bugs, usability issues or other more subtle problems – we walk through the site, step-by-step. Then, we test the site again for broken links, missing images, page load time or any other issues that need to be resolved before launch.
5. Launch
We take your site live, then monitor site traffic for any unexpected patterns that could pose a problem.
6. Observe, and Adjust
We provide site traffic monitoring though Google Analytics, conversion rates (sales, form signups or other goals) and any other activity relevant to your site. We use this data to suggest new tactics, or simply provide you with raw data.
Call us at 954-916-9800 or fill out the form below for your free website development consultation.