2023 has arrived, providing a perfect opportunity to look back and assess the most noteworthy shifts in the digital marketing landscape. A new year is often accompanied by fresh strategic insights - here are some of last year's trends that I predict will have long-term relevance for your forward planning this coming 12 months. Though it's no laughing matter, the latest economic downturn is everywhere. And as many digital marketers are learning … [Read more...] about 2023 PPC Marketing Trends & How Automation Can Help You Manage Them
Pay Per Click Management
Position Your Business to Take Center Stage Online During an Economic Decline
Position Your Business to Take Center Stage Online During an Economic Decline The challenges we face today were inconceivable prior to this global crisis. Entire industries are bracing for a future that is difficult to predict, with millions suddenly unemployed, albeit temporarily. As the U.S. and global economy are in a Corona Virus-induced recession, you may feel inclined to cut your advertising spend. However, this is the precise time to … [Read more...] about Position Your Business to Take Center Stage Online During an Economic Decline