1. Prioritization
Given the large number of different websites and tactics emerging every day, most companies don’t have resources to cover all these programs.
As your digital ad agency, we can look at specific objectives and help prioritize which channels to focus on for you. We have a clear and focused methodology for evaluating the many different client-types, prioritization of programs is an area where we supporting more companies every week.
2. Specialization
Marketing is like Medical Doctors: few generalists, a lot of specialists.
Digital Marketing before web 2.0 was (relatively) easy. Marketing programs were a short check list including direct mail, events, print ads, and if the budget was present, some “above-the-line” marketing campaigns like radio and television.
Today our clients are looking at email, SEO, PPC, SEM, inbound marketing third party content, all social media channels, daily deals, webinars, info graphics, video, coupons, QR Codes, etc. No small business owner can be the expert of all those digital marketing channels and run their business.
As your digital marketing agency, we provide expertise for specific channels or create a program that is a laser beam at a target market rather than a spray-and-pray shotgun blast.
3. Global Vs. Local
Competition these days comes in all shapes, sizes, and locations.
Prior to the Internet, competition was across the street. Today, your competition can be anywhere in the world.
You might be fighting a global competitor focusing on localized search in your very own home town or region, or you may want to get to your competitor’s home turf.
Because we work with multiple clients, we have the ability to keep our knowledge current and our competitive tactics razor sharp. Our quick-witted skills are increasingly valued, because in today’s industry, a company is either the predator or the prey.
4. Long Tail Digital Maketing
The abundance of low cost solutions and “inexpensive” infrastructure cost makes the barrier to entry fairly low for small agencies. Acting as your local agency with a very low cost structure. As an example, we provide digital marketing and managed services to a small chain of restaurants or a local Limo company. We can do so within a low cost envelope to compete with replacing yellow your expensive and non-performing pages ads.
The term “digital marketing agency” no longer applies to just the big guys. As your local digital agency we can meet the needs of nearly any budget.
5. Metrics/Analytics
With larger marketing budgets going to digital marketing every year, there will be more scrutiny for better tracking.
As you agency we are held more accountable for specific results in comparison to internal or larger marketing agencies. As a result, we have more consistent metrics and reporting programs and will gladly justify your budget commitments. That’s mighty valuable to you, the small business owner who wants answers when you call us.
