Exclusive Search Engine Marketing (SEM) For Lawyers and Law Firms
MYC takes a very granular approach to Google AdWords campaign management. Market Your Corp specializes in building and managing Google AdWords pay per click (PPC) campaigns for attorneys, lawyer referral services and many other types of legal services providers. Managed pay per click for lawyers is an essential service and should be part of an overall legal marketing plan. We only help one law firm per practice area and geographic area. We don’t help your competitors compete against you.
Our expertise and certified Google Partner status saves law firms time and money by reducing ad spend. We do this by optimizing your campaigns and your targeted landing pages to work best with the Adwords Quality Score Algorithm.
Adwords Legal Keywords:
Law Firms are sometimes surprised to learn that Google users have over a thousand different ways to describe “patent attorney” when they’re looking to hire someone. “idea attorney” and “concept lawyers” are two of countless examples of inexpensive but very valuable keywords that can help bring leads to firm website or a specific landing page we create for you.
Likewise with Defense, Divorce, Construction Defect and most other law practice areas – Google reports data illustrates that people search in a wide variety of law related keywords searches and your ppc law campaign should be accurately constructed to reflect these search terms in your local community or regional reach. Managed pay per click for lawyers can help target very specific types of business in your targeted geographic and demographic area.
Our custom managed pay per click for lawyers campaign building process guarantees that your firm will benefit from granular, localized and even language related keyword research.
Adwords Ad Copy Writing:
Whether your firms message is “specialized” or “inexpensive” or “aggressive” or “obtaining compensation,” MYC uses a combination of unique ad text that will attract targeted prospects. We research and write custom ad content for each and every type of law practice.
When prospects visit your law firm website, you want them to contact you or your ad spend is a waste. MYC will customize and optimize your existing website and/or landing pages and recommend or make changes to that the leads turn into conversions.
Google Adwords law firm advertising services:
In preparation for Google Adwords advertising, MYC will make recommendations and/or make changes to each legal practice area landing page that will have Google Adwords ads pointing to them. This process ensures visitors to that page will be directed to make contact with your firm for specialized legal services via a strong call to action or offer statement. Through page redesign and adding trust elements we are able to create a higher percentage of conversions.
MYC will identify which practice areas to target and which to exclude through our in-depth communication process. Through an expansive but granular use of Ad Groups, we will ensure that your ads display a reference to the prospective clients actual search phrase being used on Google.
MYC targets desired geographic area as well as demographic targeting. Accurate geo-targeting will ensure that your ads display only to Google users who are looking for legal help in your targeted geographic area.
With regular monitoring schedules, we ensure your campaigns stay within your daily and monthly budget and that your Adwords ads rank within Google’s search results in accord with your marketing objectives.
MYC produces multiple monthly reports letting you know how your campaign is performing.
We will monitor conversions for all Adwords ads across all of your campaigns and ad groups using Google’s conversion tracking code in an effort to maximize the number of website visitors who make contact with your law firm. Conversion tracking via Google Analytics is included in our monthly management feel. Google Analytics will tell us how your firm’s website is performing and what we need to do to improve bounce rate and top exit page performance.
Contact us today to discuss how we can help your firm compete and/or save money on existing or new Google Adwords Campaigns.
We are a certified Google Partner