MarketYourCorp.com shares CRO (Conversion Rate Optimization) strategies for successfully targeting qualified searchers and converting them into customers. Visit: MarketYourCorp.com
Marketyourcorp.com offers PPC management solutions that are designed to capture qualified consumers who are searching for your business or service. Optimizing this marketing method will result in dramatically increased sales for your business, in both the long and short term. This method is not only accurate, but also trackable and controllable. The first step is to use a formula that implements parameters which target the desired geographic areas and demographics with the goal of identifying your market. Another integral component of PPC marketing involves persuasion and delivery. When you are able to convert searchers into visitors by utilizing this innovative online marketing tool, your business will feel an immediate impact. Not only does your advertisement have to be in the right place at the right moment, but it also has to send the right message that will capture and hold the reader’s attention. Keyword placement is crucial, and the ad must speak directly to the person who sees it. If they feel it relates to them, the chance that they will click on the ad and visit the landing page or webpage is greatly increased. PPC marketing first qualifies the searcher, and then converts them into visitors by clicking on compelling ad copy then dropping the prospect at a landing page a strong CTA (call to action) with lead generation forms. The ad copy must be clever, clear and compelling, the ad copy should also promise to deliver what the searcher is looking for will be only a click away, persuading them to take action once on the landing page. Now, it’s time to deliver the goods. The online searcher sets out to learn something, accomplish something, or take advantage of a good deal. It is Marketyourcorp.com’s task to figure out what the searcher is motivated by in this instance, in order to write the most effective ad copy. Then, what is delivered to the searcher must satisfy what they originally set out to find. The landing page is what converts the visitor into a customer. It’s important to give the visitor exactly what they were searching for. This web page needs to be professional, load quickly, and appeal directly to the target audience. This approach will produce higher quality visitors and more conversions. The landing page, or web page visitors see after clicking on the ad in the PPC marketing campaign should have the following characteristics in order to have the best chance at successfully converting visitors:
- Clear and concise content. Nothing to wordy. The visitor will immediately begin searching for what they saw in the ad they just clicked on, and will become frustrated if they are not able to locate it quickly.
- No clutter. Clutter creates confusion. This page should include only relevant information pertaining to the advertisement. This page should be user friendly and efficient, one that provides a positive and rewarding experience.
- The audience must be considered. If the audience is primarily senior citizens, the landing page’s text should include a larger font for easier reading. If the audience is mostly women, the language chosen should appeal to women. The page should also contain compelling information and have a strong call to action.
Marketyourcorp.com’s goal is to elevate your business to the next level. MarketYourCorp.com is the leader in PPC marketing campaigns. We use our experience, knowledge, and expertise to maximize this powerful, online advertising tool that will help your business achieve maximum growth. MarketYourCorp.com provides you with superior PPC advertisement management services, including working one on one with you to define your campaign strategy, conducting keyword research to identify and employ appropriate and effective keywords into your campaign, advertisement submission, campaign conversion tracking, monthly analysis, and more! Call MarketYourCorp.com today at: 954-916-9800, or get a free consultation by visiting: https://www.marketyourcorp.com/contact-marketyourcorp/. See what Market Your Corp, a certified Google partner, can offer your business today!