roi

If you haven't integrated call tracking into your company’s digital marketing yet you are missing out on a very important opportunity measure ROI, increase engagement, and track how calls are being handled internally. If you are spending money on generating leads through SEM & PPC it is a must. What is call tracking? Basically different contact phone numbers for a business are presented to consumers based on different channels/incentives. … [Read more...] about 5 Important Reasons Why Call Tracking is Essential to SEM & PPC