2023 will continue to highlight the power of short-form vertical video content, as it is poised to become an essential part of any successful branding strategy. Some of us may not like it and prefer the old school 16:9 wide format or square 1:1 format, get used to it! Twitter is already starting to emphasize this type of content more and more in their feeds, brands need to get on board now or risk falling behind. The move towards social media shopping experiences also makes a compelling case for having shop fronts built into your pages sooner rather than later– so don’t miss out! If you need help with integration on these platforms, please shoot me a message.
Vertical videos are quickly becoming the most sought-after content type across all social networks. By not doubling down on these low-cost, 15+ second clips come 2023 and beyond, you could be missing out on a huge opportunity to promote your business or brand with organic reach that is unmatched by any other medium! So if you want to make an impact online in 2023 – go vertical with video! See below a recent vertical before & after video we produced for Suria Cosmetic Surgery, it has already gotten upwards of almost 40,000 views since publishing on YouTube Shorts in a little over two weeks!
As we move into 2023, marketers need to think beyond the traditional measures of success and start focusing on metrics that are actually meaningful for their business. Facebook Reels and vertical videos give brands a powerful way to engage with potential customers in an increasingly crowded space; however going forward it will be essential for businesses to build relationships rather than simply aiming for follower numbers or engagement rate boosts. If any of you are looking for an agency with experience in producing these types of videos and need consulting, please reach out!
